Unreasonable Capital

A mobile-driven supply chain that gives disadvantaged artisans across Africa the ability to directly to international customers through their phones

#1 mobile payments service in Nigeria, bringing un-banked and under-banked Nigerians into the formal sector Over 4 1M users

Fastest growing mobile education app in Africa

Leading platform in Brazil enabling thousands of SMBs to access world’s largest e-commerce platforms

Aligning job opportunities with small and medium-sized businesses in East Africa

• “Unreasonable is a bit like the TED conference on steroids… But where TED brings luminaries together for a day or two to discuss a particular problem plaguing the world, Unreasonable focuses on the start-up businesses offering solutions to those problems
• ”

“Unreasonable is a bit like the TED conference on steroids… But where TED brings luminaries together for a day or two to discuss a particular problem plaguing the world, Unreasonable focuses on the start-up businesses offering solutions to those problems.”

• “Unreasonable provides a wellspring of new business models that address both recognized issues and emerging global problems
• It could become a hotline to new intelligence in developing markets
• ”

“Unreasonable provides a wellspring of new business models that address both recognized issues and emerging global problems. It could become a hotline to new intelligence in developing markets.”

• “For those of us who puzzle over what it takes to catalyze the potential of promising start-up entrepreneurs, Unreasonable offers an impressive case
• It unequivocally demonstrates the power of an unlikely mix of factors to yield profound organizational transformation over a very short time period
• ”

“For those of us who puzzle over what it takes to catalyze the potential of promising start-up entrepreneurs, Unreasonable offers an impressive case. It unequivocally demonstrates the power of an unlikely mix of factors to yield profound organizational transformation over a very short time period.”

Profit Merged With Impact

Rather than tracking dozens of impact metrics for our own reports, we support great companies whose impact is baked into their profit model Therefore, revenue growth is directly linked to impact To illustrate the equal focus on profit and impact, 50% of the investment team’s financial incentives are tied to the impact performance our investments This incentive ensures we invest exclusively into companies at the nexus of both financial return and measurable impact

Long Term Support + Insights

Unreasonable Capital’s ability to support investments and generate insights is unmatched because we (i) spend less time on deal flow generation and more on investment support, and (ii) are a global investment fund, sharing best practices across geographies and industries After we invest, we partner with entrepreneurs through weekly calls, developing entrepreneurs’ business strategy and financial models, helping manage boards of directors, connecting entrepreneurs across Unreasonable’s network

We Have a Lean Management Team Surrounded By World-Class Advisors.

Interested in Joining Our Team?

Are you an impact first or finance return first fund?

Why focus on emerging markets?

• Impact: Emerging Markets often times have an entrenched legacy of poverty
• We will be investing into ventures positioned to solve the most meaningful social and environmental challenges faced by these markets
• Economic Trends: According to the World Bank, “Developing Countries” are growing at more than twice the pace of developed markets (see graph)
• Data from the International Monetary Fund shows that the purchasing power parity of emerging markets will surpass that of developed nations in the next 5-10 years (see the data)
• And according to research conducted by Ernst &Young, the number of households in emerging markets with an annual income of over $30,000 USD is increasing at over twice the rate of more mature markets like the Eurozone (see the numbers)
• Technology Adoption: Leapfrog technologies like solar and mobile phones are seeing unprecedented adoption rates across emerging markets
• These technologies, like many others, are proliferating because of non-competitive market dynamics and incredible customer demand
• According to the World Bank, mobile adoption rates in emerging markets are surpassing rates in the United States and other developed countries
• (see mobile tends)

Why don't more people invest into emerging market startups?

How are you measuring your impact as a fund?

Why measure impact on girls and women in poverty?

I want to join your team, how do I apply?

How will you transfer insights and learnings to your investors?

What is the Girl Effect Accelerator?

What exactly is Unreasonable Group?