Plus Capital

We are thrilled to be backing Shelf Engine as investors alongside partners from our artist & athlete collective — Ellen DeGeneres, Portia de Rossi, Shaun White and Shawn Mendes — who share Shelf Engine’s passion for transforming our broken food system By swapping antiquated, semi-manual ordering methods riddled with guesswork with intelligent demand forecasting powered by AI, Shelf Engine helps its grocery retail customers order what they’ll most likely sell This dramatically decreases a grocer’s food waste and minimizes the out-of-stocks that erode sales and irritate shoppers

We are excited to announce our latest investment in Wealthsimple, the company behind some of Canada’s leading digital financial products Over the past two years, they have launched a Trade product (Canada’s first commission-free trading platform), a Crypto product (the only securities regulated crypto platform in Canada), and a Cash product (allows peer-to-peer money transfers) They are also committed to improving the lives of Canadians most in need through the Wealthsimple Foundation The foundation enables access to education savings that will allow more Canadian children from low-income communities to access funds to advance their opportunities for education

We are excited to announce our investment in a company revolutionizing what “better-for-you” truly means: HumanCo The team at HumanCo believes that humans have lost trust in consumer products amidst the noise, and they have a solution They are creating a mission-driven holding company of uniquely-positioned, private businesses in the $4 2 trillion health and wellness category, and are helping those brands scale in a smart way, providing them access to capital, deep strategic and operational expertise, proprietary data analytics and coaching by top scientists, founders and operators

ARTIST & ATHLETE FUNDED VENTURES

Founder + Managing Partner Head of Business & Legal Affairs Photography by Tyra Banks Few can inspire change on a global scale like our clients— and we are here to ensure that every effort provides returns financially and culturally

Our elite artists and athletes strategically invest in their passion areas in ways that raise the bar (and returns) for all key stakeholders

The formula is simple: marry the audience and influence of our collective with the world's best entrepreneurs and operators, thereby amplifying the already impeccable execution

We believe the way you work reflects your values We are respected as collaborators and as partners because we act with transparency, authenticity, and hold ourselves to the highest standards of conduct