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Venture capital firm

Plus Capital

Venture firm investing in consumer and enterprise growth companies alongside a collective of artists and athletes

Plus Capital cover

About Plus Capital

Plus Capital is a venture firm that partners with a collective of high-profile artists, athletes and cultural figures. Together they invest in emerging growth companies serving consumers and businesses.

Products and services

  • Growth-stage investing: stakes in consumer and enterprise companies.
  • Celebrity co-investors: its collective includes figures such as Ellen DeGeneres, Portia de Rossi, Shaun White and Shawn Mendes.
  • Grocery technology backing: Shelf Engine, which uses AI demand forecasting to cut food waste and empty shelves.
  • Fintech backing: Wealthsimple, a Canadian digital finance company with trading, crypto and cash products.

Who it serves

Emerging companies that gain from the profile and network of its artist and athlete backers.

Profile written by TrustList from the business's own published information, Oct 2026.

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