Miroma Ventures

Miroma Ventures is the investment arm of The Miroma Group. It invests mainly in consumer brands and media platforms at the venture and growth stage, and pairs its capital with marketing help from the wider group.

Services

• Growth-stage investment: takes part in early institutional rounds, usually Seed, Series A or Series B.
• Marketing services for equity: supplies media or marketing work in return for a stake.
• Product-exchange financing: funds media and marketing through trade arrangements run by the group's commercial trading operations.
• Cash for equity: a conventional investment where the company needs money.
• Hands-on support: works alongside management using the group's agencies in media, public relations, content, production, digital acquisition and influencer marketing.

Who it works with

Private companies that have proved their concept and are growing quickly, with a clear route to profit. Sectors of interest include food and drink, beauty and personal care, specialty retail, ecommerce, social and digital media, creative work, marketing consultancy and technology, and content production.

Key facts

• Parent: The Miroma Group
• Stage focus: Venture and growth stage, first institutional round
• Structures offered: Marketing for equity, product exchange, cash for equity