FKTRY

FKTRY calls itself a creative capital studio. It supplies experienced creative talent to startups and takes equity in return for the work, instead of charging in cash.

The studio works alongside startups and venture firms on digital product and brand, people and culture, and growth. Its aim is to help a startup reach a first or second version of its product, become ready for investment and prepare to scale.

What FKTRY does

• FKTRY Create: Expert task forces that tackle critical needs across product, brand and growth.
• FKTRY Coach: A coaching programme built for fast-growing early-stage technology startups.
• FKTRY Talent: Help building teams through the personal networks of creative industry leaders.

Who it works with

Early-stage technology startups and the venture firms that back them. The studio says it shares its learnings, data and mistakes openly instead of guarding a secret method.

Key facts

• Based in: New York City
• Reach: A global network
• Payment model: Equity for services