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RevTrax

Offer management platform that helps consumer goods brands personalise digital coupons and promotions and curb fraud

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  • Founded 2008
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About RevTrax

RevTrax runs an offer management platform for consumer packaged goods brands that want more control over their promotions. The US company combines AI, predictive consumer analytics and marketing automation to match each offer to the shopper most likely to respond, with the aim of protecting margin and cutting promotion fraud.

What RevTrax offers

  • Retailer-agnostic digital offers — promotions for CPG brands that work across different retailers.
  • Personalisation and targeting — segments audiences by behaviour, including shoppers the brand does not yet know.
  • Offer management — coupons, incentives and promotions handled in one place.
  • Analytics — predictive analysis of how shoppers react to price and promotion changes, built on privacy by design.

Who it works with

The platform is aimed at CPG brands; its site features an eReceipt rewards case study for Cat's Pride.

Key facts

  • Based in: United States
  • Engagements: more than 345 million optimised to date, by its own count

Profile written by TrustList from the business's own published information, Sep 2026.

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