Brilliant Experience

Brilliant Experience is a customer research firm. It applies psychology to explain why customers behave as they do. Its findings are meant to guide product and experience choices, and the firm also teaches teams to use customer insight.

What Brilliant Experience offers

• Psychographic research — studies of how customers think, used to spot opportunities.
• Product testing — rapid prototyping and early testing to check a product before launch.
• Experience measurement — tracking customer experience over time against business targets.
• Content and messaging evaluation — testing wording and communications with customers.
• Eye-tracking and biometric studies — physical response measures during research.
• CX training and coaching — building customer experience skills inside a client's team.

Who it works with

Organisations building products and services that need to understand their audience. The firm has also written a book on how people think and speaks at industry conferences.

Key facts

• Specialism: psychology-led customer and UX research
• Also offers: persona methodology and voice AI research tools