Brilliant Experience

Launch the Right Product

Are you launch-ready? Early testing with customers validates product direction and avoids rollout disasters

• Rapid Prototyping & Testing

Optimize Your Customer Experience

We measure customer experience over time to help you make the updates that matter the most to your customers and ensure that your KPI's are met

• Content & Messaging Evaluations
• Eye-tracking & Biometric Studies

Build Your CX Practice

Advance the maturity of your Customer Experience (CX) practice Advanced training and coaching help you harness customer insights for internal decision-making

Voice AI + Human Sensors

See our talk from the O’Reilly Conference

Forrester Recognizes Brilliant's Persona Methodology

UX Doesn't Happen on a Screen. It Happens in the Mind.

See our talk from SXSW

Book Available Now On Amazon!

Learn the six dimensions of how people think, and how to get into the minds of your customers

NAME A SUCCESSFUL COMPANY THAT DOESN'T KNOW ITS CUSTOMERS... WE'RE WAITING

At Brilliant, our psychology-infused research methods help you get to know your audience on a deeper level, identifying what will motivate and thrill them, now and in the future. We deliver strategic insights that help you create experiences that are captivating, magical, and radically intuitive. Make your next move with confidence.