App2World

App2World is a design studio that creates the look and usability of digital products. Its team says its aim is to reduce the gap between people and technology through careful interface work.

What App2World offers

• Concept and strategy — early conversations about the idea and its value proposition.
• User research — checks on product usability and messaging before and after build.
• Interface and brand design — visual design from branding down to individual screens.
• Landing pages — pages that present an app to its audience.
• Testing and mobile-first work — repeated testing after launch, with layouts planned for small screens first.

Who it works with

The studio describes design work for medical products, business process automation, big data and cloud tools, and says it also handles projects for large corporations. It presents outsourced design as an option even for firms that already have their own design department.

Key facts

• Team on a project: typically between two and eight people
• Focus: design for software and app products