App2World

Design for apps and digital products, from concept to launch

App2World is a design studio that sets out to blur the line between people and technology through the visual design of the tools they use. In its own words, good visual design is mostly care for the user, with only a small share left to aesthetics and logic. The team works on mobile apps, websites and landing pages for an app, and it also makes the case to companies that already have an internal design department for outsourcing part of the work.

From idea to tested interface

The studio breaks a project into stages. It begins by talking through concept, strategy and value proposition, then moves to user research on the product, its usability and its messaging, asking whether people will actually want what is being built. Next comes design that has to be usable and has to convert, from branding through to interface work, followed by clean, bug-free code at launch. App2World stresses that launch is not the end, because users keep changing what they expect and a product has to be tested again and again.

Mobile first thinking

App2World argues for designing the mobile version first. Starting with a small screen, it says, forces hard decisions about what content matters, and often leads to a simple linear layout.

Sectors and working method

The studio reports experience in the medical field and in design for business process automation, big data and cloud products, and it says it has worked both with start-ups and with well-known corporations. Clients are expected to act as product owner and final decision maker. A manager looks after the project so the client does not have to repeat the same briefing to different people. The team uses scrum, agile, waterfall, or a mix of scrum and waterfall, and says it builds a process to suit each client instead of insisting on one flavour of agile.