Interaktive

Growth strategy, creative work and demand generation

From Mexico City, Interaktive, a digital marketing firm working in Spanish, frames its craft as marketing engineering, joining creative work, data and artificial intelligence to build campaigns that learn from each interaction and improve over time. The growth strategy stage sets out audiences, the customer journey, the value proposition, channels, funnel stages, goals and key performance indicators. Creative work covers campaign concepts, social media content, short video, advertising pieces, copywriting and creative testing, including content that is generated or assisted by AI. Demand generation runs Meta and Google advertising, remarketing, multichannel campaigns and continuous optimisation of audiences.

Websites and landing pages that turn visits into conversions

Conversion work includes websites, landing pages, microsites, smart forms, UX and UI design, conversion rate optimisation, technical SEO, analytics set-up, tag management and pixels. The firm also links these pages to WhatsApp, so a visitor who fills in a form can carry on the conversation in a channel they already use.

Conversational growth through WhatsApp and AI assistants

Conversational growth uses the WhatsApp API, conversational AI and automation to qualify leads, score them, route them to the right team, book appointments and nurture contacts over time. These flows connect to CRM systems and other integrations, so conversations feed into the customer records a business already keeps.

Advertising inside AI chat answers

The firm's pages also cover ChatGPT Ads, a format in which a sponsored message appears beneath an answer from ChatGPT. Each ad shows the advertiser's name, a title, a description, an image and a link to a landing page. Selection considers the intent and context of the conversation as well as the relevance of the ad and its landing page. Interaktive presents this as a moment of discovery that it links to its wider growth system.

Three service levels and growth intelligence

Growth intelligence provides dashboards, attribution, reports on campaign behaviour, conversion tracking, AI-assisted analysis and continuous testing. Clients choose one of three levels. Growth Essentials builds the foundations for businesses moving from a digital presence to demand generation. Growth Professional is for businesses that already generate leads and need to turn more of them into better opportunities. Growth Enterprise builds a growth infrastructure for organisations that want to scale and connect marketing, technology, data and sales operations, with attribution and revenue analytics at its core.