GRID

GRID, a custom software firm in the United States, takes on business problems that off-the-shelf products do not solve. Its work starts from the client's aims and from the inefficiencies that stand in the way.

Starting with the client's goals

Owners who come to the firm usually bring a strategic target, a current inefficiency, or both, and the firm notes that the two are often tangled together. The team listens to the client's challenges and aspirations before it develops any software, and it aims to stay nimble enough to move at the speed of the business.

Custom software built around informal processes

Custom software is built around the processes that run outside formal systems, which the firm calls shadow business processes. The aim is to make a business more efficient, to improve quality or to support data-backed decisions.

Systems integration without compromise

Systems integration links separate tools so that a client can use the best solution in each area without giving up functions to a single suite. The firm presents this as a way to avoid compromise between products.

Data visualization and analytics

Data visualization and analytics apply business intelligence and visualization techniques to show insight from the data a company holds, or should be collecting. The work is aimed at executives and operations teams who need to see patterns rather than raw tables.

Technology planning with executive teams

Strategic technology planning puts the firm alongside executive teams. It provides insight on the different ways technology can help the business and supports the execution of the plan that follows.

Machine learning and artificial intelligence

Machine learning and artificial intelligence projects apply newer technologies that the firm says can give a client an edge over its competitors.

Featured work for a motorcycle brand

The featured project is a website that tracks sales and runs incentives, made for BMW Motorrad on behalf of Excelda Manufacturing, a chemicals manufacturer and fulfillment company based in Detroit. The project combined software and design work.

Other named clients

GRID names the Institute for Multisensory Education, JC Fodale Energy Services and the Revs Program at Stanford University among its clients, and it describes those organizations as partners.

Automotive technology and connected vehicles

The firm's commentary on automotive technology observes that modern technology is opening possibilities for manufacturers and suppliers faster than they can adapt to them. Its examples are cars that talk to their owners and cars that can listen to them.

Office and base

GRID has an office in Detroit, and its work spans systems integration, custom tools, analytics, technology planning and machine learning for business clients.