Capillary Technologies

Capillary Technologies sells enterprise software that helps brands run loyalty programmes and engage customers, with AI used to turn customer data into recommendations. Its products are cloud based and can be configured by industry.

What Capillary Technologies offers

• Loyalty platform — experiential loyalty programmes that reward customers for engagement as well as purchases.
• Customer engagement — connected campaigns and channel management across a brand's touchpoints.
• Customer data platform — a cloud system that gathers consumer data and makes it usable, including zero-party data.
• AI recommendations — predictive and prescriptive suggestions for marketers.
• E-commerce platform — a configurable SaaS store linked to marketing and operations tools.
• Channel and sales management — tools for managing sales partners, channel growth and incentives.

Who it works with

Capillary builds industry-specific set-ups for fuel retail, hospitality, travel, retail and large groups running several brands. It reports working with more than 250 brands worldwide, and it won a customer analytics category at the International Loyalty Awards 2022 for its work with Domino's Pizza.

Key facts

• Model: enterprise SaaS
• Clients: over 250 brands
• Recognition: International Loyalty Awards 2022 category win