Gather Social

Gather Social acts as an outsourced marketing department, either supporting a client's in-house team or replacing it entirely. Each client deals with a single point of contact who coordinates strategy, content and distribution, and the agency uses WhatsApp for quick day-to-day communication. It runs its work through a cycle it calls Think, Make, Market, Measure.

Services

• Marketing strategy: defines what a business should be known for, who to reach and how the brand should show up.
• Content studio: video, photography, copy and other creative assets.
• Social media management: running accounts and scheduling content, including content produced with a client's own team.
• Paid advertising: finding new audiences and remarketing to engaged users to drive site traffic.
• Performance tracking: measuring results and adjusting campaigns month by month.

Customers and markets

Its listed sectors include estate agents, technology, recruitment, legal services, construction, e-commerce, restaurants, hospitality, creative agencies, professional services and corporate clients.

Key facts

• Team roles: marketing director, account manager, head of production and content creators
• Communication: WhatsApp alongside a single point of contact