Gasha Consulting

Management consulting from Addis Ababa

Based in Addis Ababa, this Ethiopian consultancy works across management and technology, putting practical solutions at the centre of its work. Its people hail from Ethiopia, the US and Europe, which the firm says gives it a perspective suited both to Ethiopian companies and to foreign businesses that want to operate in Ethiopia. Most of its clients are Ethiopian, while the rest come from Germany, the US, Turkey, South Korea and Italy. The firm reports that European companies make up about 60 per cent of its foreign business.

Restructuring and business process work

The firm helps companies reorganise and streamline their business processes, and it has reworked HR practices for clients. Its work includes business planning and process management, and it describes management consulting as being about problem solving. The site says it supports companies that need problems solved through common-sense planning rather than a fixed package, and it lists business process management and banking and finance systems among its areas of skill.

Pricing and marketing strategy for new products

One example the firm gives is the pricing and marketing strategy it developed for a client's new product line, which helped the business enter the market with confidence rather than uncertainty. It also describes setting up a tender process to manage sales more effectively. The firm says its team is open to discussion and can propose solutions to any business process issue.

Hosting, email and attendance systems

Gasha provides hosted email, website design and hosting, and email training for staff, including cases where a client moved away from an unreliable email provider. Its consultants describe the work as practical technology set up around how a business actually runs. Its time and attendance systems use fingerprint identification to replace paper records. It also offers outsourced IT support, including backup and recovery, so that clients can concentrate on their core business.