Fifth Quadrant CX

Fifth Quadrant CX is a research and consulting business based in North Sydney, Australia. It studies customers and markets, then helps organisations redesign the experience they offer. Its work combines proprietary methods with analytics and newer AI-supported tools.

What Fifth Quadrant CX offers

• Market research — sizing, trends, attitudes and behaviour, and opportunity identification.
• Experience tracking — measurement of customer and brand experience, and voice of customer programmes.
• Customer experience design — journeys shaped by research, including co-creation with customers and employees.
• Customer experience strategy — an organisation-wide plan that defines the customer value proposition.
• Transformation — process redesign and systems changes.
• B2B marketing services — webinars, articles and podcasts reaching customer experience professionals.

Who it works with

The firm serves organisations across industries in the region, with a regular focus on small and medium-sized business sentiment.

Key facts

• Based in: North Sydney, Australia
• Values: integrity, improvement, inclusiveness, innovation and involvement