Endo Creative

WordPress theme, plugin and web development in Fort Collins

In Fort Collins, Colorado, Endo Creative writes code for web projects. Its code serves designers, marketing agencies and businesses, and the firm specializes in custom WordPress themes and plugins that help clients reach their business goals. The firm describes its work as meticulously crafted code, delivered by a full-service development agency that partners with the designers and agencies it works for.

White-label development for agencies

For designers and marketing agencies, the firm acts as a white-label development team. An agency may have the designs and integrations for a client's website but lack the capacity to build them, and Endo Creative builds, tests and delivers the code, so the agency can present a finished site as its own work. The model is aimed at helping agencies' clients succeed without the agency needing to hire developers.

Custom applications and API integrations

The firm also builds custom web applications and API integrations for clients who need functionality that off-the-shelf tools cannot provide. Its work covers the plugin and theme code behind a WordPress site, including reusable content panels and custom functions. Clients with a difficult requirement are invited to get in touch.

Headless WordPress and practical guides

The firm explains headless WordPress as a way to keep a content system while the front end is built for speed, which answers the question of whether a business can have a content management system and a fast site at the same time. Its published guides cover the use of Advanced Custom Fields options pages to create reusable call to action panels, a function that pulls image alt text into a theme, and practical rules for landing pages that convert visitors into customers.

Maintaining WordPress sites

The firm's guidance also covers how to keep a WordPress site up to date, weighing the work of updating plugins, themes and core files against hiring an expert. It sets out the benefits and risks of each approach, which is useful for owners who are unsure which route to take. The firm has been operating for about ten years.