CreedAlly

Online retailers, large publishing businesses and agencies that need extra coding help make up most of the work at CreedAlly, an Indian firm that builds and maintains WordPress sites. It describes itself as a full-service WordPress agency and says it takes on complicated projects that need more than a standard theme and a few plugins.

Running an online shop on WooCommerce

The firm's shop work starts with planning rather than code. Its team says it studies how a store earns its revenue, then reshapes product pages, navigation and checkout so that a visitor can move from browsing to paying with less friction. The store is treated as a commercial system that has to keep working after launch, so each build includes speed tuning and a choice of plugins that will still be supported in a year's time.

Editorial systems for large publishers

For publishers, the firm describes WordPress as a base that can carry a serious newsroom. It builds custom editorial workflows, meaning the steps a story passes through from draft to sign-off, and it scales existing networks of linked sites so that each title can share tools, themes and content feeds without the whole network slowing down. Its stated aim is to bring the expertise needed for the particular pressures of a content business, where a missed deadline or a broken template is visible to readers straight away.

Connecting outside services through APIs

Integration work links a website to other software, so that customer records, enquiry forms and content move between tools instead of being copied by hand. The firm cites a project in which it connected a site to HubSpot, and it argues that a well-built integration improves the visitor's experience and supports growth without adding staff.

Changing platform or web address safely

Moves between content systems or web addresses carry three risks, in the firm's words: lost data, weaker security and lost search traffic. Its method is to plan the move, transfer content and settings in stages, and check redirects and security before the old site is switched off. The firm presents this as work for a specialist team rather than something a client should attempt during a busy quarter.

Testing, code review and ReactJS applications

Before anything goes live, the team applies a set of coding standards that it says cover implementation, optimisation and security, then checks features under real conditions. Code review and quality assurance are offered as separate services. The firm also builds web applications with ReactJS, which it describes as suited to apps that need fast interfaces and simple management. After launch, maintenance covers security, data and technical support, with hours logged against each task so that clients can see what has been done.