Conatus SW

Software built around the way a client's business already runs

Conatus SW is a Portuguese-language software house that takes an idea for a website, an app or an internal system and turns it into a finished product. Its site now describes the work as custom software development, and it frames itself as a partner that studies the client's operation before suggesting options, rather than a vendor selling generic packages.

Web systems and browser-based software

A large part of the work is software that runs in a browser, so it does not matter which device or operating system the user has. The firm lists institutional websites, blogs, online stores and APIs, along with systems for stock control and customer management. Because these programs are hosted in the cloud, a company does not need to keep the equipment on its own premises, and the firm says the same approach suits small businesses and large industrial ones alike.

Native and hybrid mobile apps

Conatus builds apps for Android and iOS on demand. It explains the two routes plainly: native apps are written in the language of one platform, while hybrid apps reach both platforms from a shared base. Its team advises which route fits a given business, and it points out that an app can also support internal and external management, not only customer contact.

Digital games for brand promotion

The company also makes digital games for marketing campaigns. It argues that games keep a brand in front of customers more often than most advertising, and it names the main forms of in-game advertising: placement before or after play, game skinning, adverts between levels and sponsored content.

Custom development and consulting

Besides these products, the current site lists web development and software consulting as separate services, and describes a development process for moving from a business problem to a working system. The stated aim of all of it is to cut costs and give the client's company an edge through technology that is built for its own tasks.