Idwasoft

Based in Puebla, Mexico, Idwasoft makes websites and phone applications, builds systems fitted to each firm, and runs online advertising for clients. The company says it aims to finish every project on time and to show clients how far their investment is paying back, using measurable tools to check that a project is achieving its purpose.

Responsive websites for every screen

Sites that work on phones and tablets

Most internet traffic now comes from smartphones and tablets, and the company builds responsive websites that adapt to any device. Its package for this work is meant to make a business visible wherever its customers browse. The firm presents this as the first step for any client who wants a credible online presence.

Online shops that sell across Mexico

E-commerce built for the client's catalogue

Idwasoft builds online stores so that clients can sell to customers across the country. The company says these stores are easy to run and fast to set up, and that they work on both desktop and mobile. Recent store projects include a paint brand that sells through its own web application for finding stores, and an electrical materials supplier that runs a responsive site with a mobile app.

Apps for Android and iOS

Commercial and corporate applications

Mobile development covers commercial and corporate apps for Android and iOS, built to strengthen a business's presence in its market. The company has built an Android application for an electrical materials distributor, with a back-end panel for updating and managing multimedia content on the site and in the app.

Custom systems for industrial work

Software fitted to real processes

Custom software is built around a company's own processes, including industrial ones, so that managers can control what happens on the shop floor at any time. The company offers systems for the web, for desktops and for mobile devices, depending on where the people who use them work.

Advertising that reaches the buyer

Facebook, search and e-mail campaigns

Digital advertising covers Facebook campaigns, Google advertising, e-mail marketing and search engine positioning. The company says it aims to bring a client's business to its target public, with campaigns that reach customers who might otherwise never see the brand. It also manages social network accounts for clients.

Print and outdoor campaigns

Some clients need more than digital work. Idwasoft has run large-format print advertising and distribution through magazines and billboards alongside its online campaigns, so a single campaign can cover print and digital at the same time.

Projects the company has finished

A range of sectors

Among the finished work are a supplier of electrical materials, a paint brand that sells across Mexico, a hotel group that combined web design with photography and e-mail campaigns, a franchise network that needed a customer service system and an online questionnaire, and a marine equipment business that ran a responsive site with an e-commerce store.

Packages from one page to a full system

Jobs can be as small as one responsive site or as large as a combined bundle of app work, e-mail campaigns and printed advertising. The company describes the approach as one team that carries a project from the first conversation to launch and to continuing updates.