Caught GmbH

Building an experience without code

For creating location-based apps and games, Caught offers a platform that its maker describes as one of a kind. The Caught Toolbox lets an organizer build guided tours, treasure hunts, interactive training sessions, team-building events and rallies, with no programming skills needed. The company's aim is to get people out of their screens and into the real world, combining smart devices with the places they actually visit.

Each experience is configured once for a concept and can then be reused as often as wanted in different places. Content can be customized and personalized for each location or occasion, and the platform handles the rest, so an organizer can make as many experiences as it likes.

Interactive features and competition

Creators can layer in pictures, sound, clips, live chat and real-time location tracking, which makes the experience interactive. Quizzes, assignments and information connect users to their surroundings and to one another. A high-score mechanism adds a competitive element, and the Theme Editor lets an organizer change the look and feel of an app so that it suits its audience. The company says the owner stays in control of the experience, so there is no need to hire expensive developers to create and maintain it.

Publishing and distribution

On the publishing side, Caught puts finished apps before users in Apple's app marketplace and on Google Play. The organizer controls everything inside the app through the Toolbox, which keeps the work of changing content in one place. Because each new location or occasion is adapted from the same concept, the effort of building a second or third version is much lower than the first.

Examples from the site

The site cites a guided rally tour in Andalusia that is offered by app, with further information on the company blog. It also cites an annual MINI event in Rotterdam called Catch and Go, where the blog carries more detail. The company offers a demonstration on request, and visitors can register to start building their own apps.