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Sectors

Advertising Company

Bonial International GmbH

Digital leaflet and location-based advertising platforms linking retailers and brands with shoppers in Germany

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Bonial International GmbH cover

About Bonial International GmbH

Bonial International GmbH runs the shopping platforms kaufDA and MeinProspekt, where retailers and brands publish their offers and leaflets for shoppers. It is part of Axel Springer SE and also operates in Latin America.

Products and services

Digital leaflets: retailers publish offers online instead of, or alongside, printed brochures.
Leaflet-free advertising: campaigns on its platforms that do not need a leaflet.
Location-based marketing: advertising aimed at people near a store, meant to bring them in.
Performance-based buying: advertisers pay only for results delivered.
Retail insight: a monthly newsletter with company news, consumer reports and case studies.

Clients

More than 1,500 retailers and brands from all retail segments use the platforms. The company reports about 14 million unique users each month. Consumer apps in the group include kaufDA, MeinProspekt and Out of Milk.

Key facts

Owner: Axel Springer SE
Regions: Europe and Latin America

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

Advertising company › Ios app#36

As of 2026-10-26. Organic ranks only; sponsored placements are never ranks.

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