Azoya

Azoya helps international brands and retailers sell to consumers in China. It combines its own e-commerce software with marketplace operation, marketing, logistics and payments, so a brand can run direct sales across several Chinese digital channels.

What Azoya offers

• E-commerce SaaS — its own platform for webshops, apps and mini-programs aimed at Chinese shoppers.
• Marketplace operation — running stores on Tmall, JD, Douyin and Kaola.
• Localisation and brand building — adapting brands for China and building awareness.
• Private domain strategy — social commerce programmes built on owned customer channels.
• Market entry consulting — planning how to enter China and grow over time.
• Supply chain and dropshipping — logistics and payment handling for cross-border orders.

Who it works with

Azoya serves international brands and retailers, including beauty brands, looking to sell directly to Chinese consumers. It publishes guides on Tmall Global, Douyin and Chinese social media.

Key facts

• Market: China cross-border e-commerce
• Platforms: Tmall, JD, Douyin, Kaola