Azoya

Selling direct to Chinese consumers

Azoya describes itself as an e-commerce enabler for international brands and retailers that want to sell into China. It connects brands with Chinese digital channels and says it is an award-winning China retail partner. The company operates on platforms including Tmall, JD, Douyin and Kaola, and offers a combined set of technology, marketing, logistics, payments and API connections for China e-commerce.

Platform, marketplaces and private domains

The company runs its own e-commerce software platform, which provides webshops, apps and mini programs for brands that want a direct presence with Chinese shoppers. It also sets up and runs stores on marketplaces, helps brands localize their products and builds awareness among Chinese consumers. For social commerce it develops private domain strategies, which means building sales around a brand's own customer channels.

Strategy, logistics and guidance

Azoya says it helps brands plan how to enter China and grow there over the long term, and it offers market entry consulting. Its supply chain and dropshipping work includes logistics, with payment handling for orders that cross borders. The company publishes guides on selling in China, including direct-to-consumer sales, Tmall Global stores, brand building and Chinese social media, and it presents these insights as a way to keep up with retail trends in the market.