Agentify

Agentify is a marketing technology business that grew out of WPP's data and precision community. It gives advertisers the infrastructure, applications and data to understand their customers, while letting their agencies work directly with that data inside the advertiser's own environment.

What Agentify offers

• Data infrastructure — a base layer that keeps advertiser data under the advertiser's control.
• Marketing software platform — access to specialist marketing tools from across the industry, with full visibility of decisions.
• Modelling environment — a space where agency data experts can build models on the advertiser's data.
• Audience orchestration and insight — a decentralised audience network for understanding current and likely customers.

Who it works with

Advertisers, including large global brands, and the agencies that serve them.

Key facts

• Origin: formed from WPP's data and precision community
• Team: data scientists, marketers, software developers and market researchers