Planable

Planable is a social media management tool built around getting content approved. Posts are drafted and previewed as they will appear live, then commented on by colleagues or clients before scheduling.

What Planable offers

• Content planning — a shared calendar for social posts and other marketing content.
• Review and approval — comments, approval workflows and client access.
• Scheduling and publishing — publishes to nine networks, from Facebook and Instagram to TikTok, Threads and Google Business Profile.
• Analytics and engagement — reporting, a social inbox and social listening.

Who it works with

Agencies, multi-brand companies and brands with many locations, where several people or clients must sign off before anything goes out. The company says more than 7,000 teams use it.

Key facts

• Mobile: apps for iOS and Android
• Networks: nine social platforms supported for publishing