Oktopost

Oktopost is a social media management platform designed for business-to-business marketing teams. It combines publishing, employee advocacy, social listening and analytics, with a particular focus on LinkedIn.

Its main selling point is tying social activity to leads, by tracing them back to the exact post that produced them.

What Oktopost does

• Publishing: planning, approving and scheduling posts across several networks and profiles, including company page inbox management.
• Employee advocacy: tools for staff to share company content and amplify the brand.
• Analytics: dashboards that connect engagement to funnel stages, pipeline and revenue.
• Social listening: monitoring of conversations about a brand, its competitors and its industry.
• AI-assisted content: help with drafting posts.
• Integrations: links to marketing automation tools such as Marketo, Act-On and Eloqua, enriching leads with social data.

Clients

B2B marketers and social media professionals, from specialist teams to larger organisations running social at scale. A banking customer features in its case studies.

Key facts

• Recognition: listed by Gartner in a 2026 report on social media management tools