Planable

Planable is a social media management tool whose main idea is that teams and clients should review content together before it goes out. Posts are laid out as previews that look like each network's own feed, and comments and sign-offs sit right beside the post they refer to. The listing is held under the United Kingdom, and the product is aimed at agencies, in-house marketing teams and brands with many locations.

What Planable offers

• Content planning — a drag-and-drop calendar for mapping out weeks or months of posts, plus a grid view for arranging an Instagram feed.
• Review and approval — feedback and approvals attached to individual posts, with a quick view of what is signed off and what still needs work.
• Bulk actions — filtering posts and approving, scheduling or deleting many of them at once, with saved custom views.
• Multi-location publishing — one content flow covering several brand locations or client accounts.
• Analytics and social inbox — measurement, reporting and a shared inbox alongside the planning tools.
• Mobile apps — iOS and Android apps for planning away from the desk.

Who it works with

Planable is built for agencies keeping clients aligned on upcoming posts, marketing teams handling several channels, and brands that publish for many locations. The firm says more than 7,000 teams use it.

Key facts

• Based in: United Kingdom
• Users: more than 7,000 teams, as the company states
• Platforms: web, iOS and Android
• Related tools: AI search visibility and SEO products offered alongside the main platform