Firewater

Firewater is a digital marketing and public relations agency that has been operating for 26 years. It builds tailored, data-led strategies around a full-funnel approach, drawing on an international team of specialists. Its stated focus is using digital channels and PR to drive sales and to support customers, while keeping the process simple and explaining why each step is needed.

Services

• Digital strategy: planning a brand's online presence, with strategy set before campaigns are run.
• Digital audits: detailed reviews of a brand's digital channels to find weak spots and correct them, including a site health check for any domain.
• Public relations: PR work alongside digital marketing.
• Websites and corporate identity: website builds combined with brand identity work.
• Influencer and AI content advice: guidance on when to use human influencers or AI creators in campaigns.

Who it serves

A published example is a website project for NFB Private Wealth Management.

Key facts

• Experience: 26 years in operation
• Team: international
• Newsletter: FIRESTARTER, a newsletter of marketing insights