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Small Business Loyalty Programs Software

Spaaza

Loyalty and incentive platform for retailers and brands, with points, vouchers, digital wallets and customer insights

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About Spaaza

Spaaza builds incentive marketing infrastructure for retailers and brands. Its tools let a business reward customers, staff, influencers or other communities, and its apps and analytics support personalised promotions at scale. The company is based in Amsterdam.

What Spaaza does

  • Points and tier programmes: loyalty schemes with membership levels and member pricing.
  • Digital wallet: a flexible store of value for money-like rewards.
  • Vouchers and coupons: issued and managed across channels.
  • Loyalty apps: iOS and Android apps with notifications and a content management tool.
  • Shopper feedback: targeted questions that customers answer for rewards.
  • Customer insights: real-time analytics and a CRM view of customer data.

Customers and markets

Retail and consumer brands, with tools tailored to fashion and garden centres. The site names SPAR Supermarkets as a loyalty partner.

Key facts

  • Based in: Amsterdam
  • Platforms: iOS and Android apps, plus omnichannel tools

Profile written by TrustList from the business's own published information, Oct 2026.

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