Frase

Frase is a software platform for planning and producing web content that has to perform in both Google and AI answer engines. It audits a site, suggests what to write next and drafts the pages for a person to approve.

What Frase does

• Site audit: scores each page for search and AI readiness and ranks the fixes worth making first.
• Content briefs: builds research briefs from the pages that currently rank for a query.
• AI writing: drafts outlines, introductions and full articles, in a voice learned from the customer's pages.
• Content scoring: compares a draft with competitors using a topic model and related terms.
• Publishing: sends approved pieces to a content management system.
• Monitoring: checks rankings and AI mentions daily and drafts fixes for pages that slip.

Who it serves

Marketing, content and SEO teams of different sizes.

Key facts

• Integrations: Google Search Console data feeds its opportunity suggestions
• Approval: nothing is published until a person signs it off