BrightLocal

BrightLocal makes tools for local search marketing, with a stated aim of keeping local SEO simple. Businesses, consultants and agencies use it to see and improve how they appear to nearby customers.

What BrightLocal offers

• Local rank tracking — rankings and a search grid showing visibility by location.
• Local SEO audits — automated checks of listings, citations and Google Business Profile.
• Reputation management — tools to request, monitor, answer and display customer reviews.
• Listings management — a managed citation builder and always-on syncing of key listing sites.
• Reports and API — white-label reports for agencies and data access for software companies.
• Managed service — an option to hand the local SEO work to its team.

Who it works with

Small businesses, multi-location businesses, enterprises with many sites, agencies and consultants.

Key facts

• Customers: more than 15,000 businesses and agencies, per its website
• New feature: AI insights showing how a business appears in AI search