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SEO Software

BrightLocal

BrightLocal is a local SEO platform for small businesses, multi-location brands and agencies

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About BrightLocal

BrightLocal makes tools for local search marketing, with a stated aim of keeping local SEO simple. Businesses, consultants and agencies use it to see and improve how they appear to nearby customers.

What BrightLocal offers

Local rank tracking: rankings and a search grid showing visibility by location.
Local SEO audits: automated checks of listings, citations and Google Business Profile.
Reputation management: tools to request, monitor, answer and display customer reviews.
Listings management: a managed citation builder and always-on syncing of key listing sites.
Reports and API: white-label reports for agencies and data access for software companies.
Managed service: an option to hand the local SEO work to its team.

Clients

Small businesses, multi-location businesses, enterprises with many sites, agencies and consultants.

Key facts

Customers: more than 15,000 businesses and agencies, per its website
New feature: AI insights showing how a business appears in AI search

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-26. Organic ranks only; sponsored placements are never ranks.

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