Serpstat

Serpstat is a web platform for search marketing research. Marketers use it to work out which keywords to target in organic and paid campaigns and to see how rivals perform in search.

What Serpstat offers

• Keyword research — finds search terms for both SEO and PPC campaigns.
• Competitor analysis — shows who else ranks for the same terms and which keywords they rely on.
• Backlink data — lists the links pointing at a competitor's site.
• Niche visibility analysis — measures how visible a site is within its market.
• Traffic share tracking — assesses how traffic is split across a competitive field, worldwide.

Who it works with

SEO and PPC practitioners who need to watch a whole competitive landscape, including in international markets.

Key facts

• Data coverage: international data from more than twenty regional databases, with no extra charge for them stated
• Type: cloud-based marketing intelligence software