Gorilla Marketing

Search marketing from Manchester, with in-house specialists

Founded in Manchester, Gorilla Marketing now runs search campaigns for clients on five continents, working from three countries. It says its strategists plan each campaign and then carry it out in-house, with no offshore teams, so clients deal directly with the people doing the work.

SEO, paid search and AI search readiness

The agency runs SEO and pay-per-click campaigns and offers AI search readiness, which gets a site ready to be picked up by AI-generated answers. Paid search covers several campaign types, including performance campaigns, dynamic search and local campaigns in named cities, with spend managed carefully. Its experts analyse the client's website, its competitors and the search opportunities in the client's industry.

Reporting through its own platform

Gorilla Reports is the agency's proprietary platform, which the company says shows live dashboards of keyword positions, traffic, conversions and revenue, with each lead traced to the campaign that produced it. Gorilla Analytics adds heatmaps, session recordings and visitor tracking alongside GA4. The AI crawler view shows which AI systems visit a site and how often.

Client mix and length of relationships

Gorilla Marketing says it mostly works with established businesses of substantial annual turnover, across e-commerce, B2B and B2C markets. It reports that clients have stayed with it for five, seven and even ten years or more. Its published case studies cover B2B lead generation, SaaS, ecommerce and multi-location local SEO.

A free audit and a transparent approach

The agency offers a free video audit in which its SEO and PPC experts analyse a prospect's website, competitors and search opportunities. It says it shows clients everything it does, with dashboards that update daily, and that it measures what affects the client's bottom line rather than vanity metrics.