Andy Kuiper - Internet Marketing

From Edmonton, Alberta, Andy Kuiper Internet Marketing runs a search marketing firm with clients mostly in Edmonton and Calgary. It has offered search engine optimisation since 2009 and paid search advertising on Google and Bing since 2005. The firm is led by a certified SEO analyst and works with a small group of consultants who have been together for many years. Most of its clients are small and medium-sized businesses that want new customers from the web.

Ranking work for local companies

The firm's core service is making a client's pages more relevant to search engines, which it says increases the targeted traffic a site receives. It describes its methods as ethical, meaning it works within the guidance of the search engines rather than trying to game them. It is careful about what it promises. Clients often ask whether the firm can put them at number one on Google, and the firm says that on many projects it does get important search terms to the top, but it also tries to change how a client judges success.

That change of focus is central to its approach. Instead of rankings alone, the firm asks clients to watch measures such as the volume of targeted traffic, the rate at which visitors convert into enquiries, and the return on investment from the work. The firm's site presents this as the more useful way to judge search work, because a number-one position for a term nobody searches for does not help a business.

Paid advertising and website improvements

The second service is search engine marketing, meaning pay-per-click advertising through Google Ads and Bing. The firm manages campaigns for clients who want to appear in paid results alongside the organic listings it works on. It pairs this with website optimisation, which covers the changes a site needs so that visitors who arrive from search are more likely to act.

The firm says search results have changed a great deal, with Google's algorithm now weighing many more signals than it once did, including page load time, engagement and semantic search. Local search, structured data and social platforms all affect what a business's customers see, so the firm recommends that a site carry quality content that users find engaging. The site also includes a comparison of search results from 2015 and 2025, which the firm uses to make the point that the rules have moved on.

Recognition and reviews

The firm says it was named by a review platform among the leading SEO companies in Canada, and that its lead analyst was chosen as one of about forty local SEO experts from North America and the United Kingdom to contribute to an annual industry ranking-factors guide. The site cites a rating from more than a hundred Google reviews, which it presents as the record of its client work.

Area and terms

The firm works mainly with local businesses in Edmonton and Calgary, and it says it has many clients in Calgary. It describes its work as having no monthly contracts, so a client pays for the services it needs rather than committing to a standing retainer. Anyone looking for a consultation in the area can contact the firm directly through its website.