Supermetrics

Supermetrics is a marketing data platform. It collects figures from advertising, search, social and web analytics sources and delivers them to the places where marketers build reports. Agencies, small businesses and large corporations use it.

What Supermetrics offers

• Data connectors — links to more than 100 marketing platforms, with data cleaned and standardised automatically.
• Destinations — spreadsheets, BI tools, its own Supermetrics Studio and visualisation platforms.
• Live reporting — dashboards and reports that refresh from current data.
• AI access — a route for asking questions about marketing data through Claude or other AI chat tools.
• Data activation — sending cleaned insight back to advertising and email platforms.

Who it works with

Digital marketers, agencies, small businesses and large corporations.

Key facts

• Reach: the site says its customers span 120 countries
• Focus: paid search, SEO, social and web analytics reporting