Supermetrics

Marketing teams usually find their numbers scattered across advertising dashboards, search tools and social platforms, and Supermetrics exists to collect them. The company says it connects more than 100 marketing platforms, cleans and standardizes the figures automatically, and delivers them to the places where people build reports. It reports that over 200,000 companies in 120 countries use it.

Connectors and destinations

The data is gathered from ad platforms, search, social networks and web analytics. It can be sent to spreadsheets, business intelligence tools, the company's own Supermetrics Studio and other visualization platforms, and the company says it also reaches AI chat tools, so users can ask questions in plain language and get reports. Supermetrics can also send clean data back to advertising, email and engagement platforms, which it presents as an alternative to a customer data platform, and it can automate optimizations from live data.

Different users, different needs

• Agencies aggregate client data and produce dashboards that show results.
• Small and medium-sized businesses get marketing reporting that is quick to set up and scalable as channels are added.
• Large companies and data teams receive analytics-ready marketing data without a backlog of requests.
• Product teams build customer-facing data products on Supermetrics APIs.
• Marketing leaders link campaigns to revenue and show the impact in figures.

What the company claims about cost and time

Earlier material said that automated reports let marketers tune campaigns faster, that maintaining integrations through Supermetrics costs far less than building them, and that reporting time falls by half. These are the company's own claims. A 14-day free trial was offered without a card.