ReferralMagic

ReferralMagic is referral marketing software aimed at software-as-a-service businesses. It lets a company build several referral campaigns at once and convert its users and customers into referrers.

What ReferralMagic offers

• Campaign building — multiple referral programmes can be created and run in parallel within minutes.
• Full API — developers can wire the tracking into their own product.
• White label — the product can be rebranded and resold to clients.
• On-premise deployment — it can be installed on the customer's own server and rebranded.
• Quick integration — designed to be added to a site with little effort.

Who it works with

Online software businesses and developers. The site presents a case study of a UK home-selling company that used the tool to bring in users without paid marketing.

Key facts

• Origin: built by founders of software companies who used referral marketing themselves.