First Promoter

First Promoter is affiliate and referral tracking software for SaaS companies. It lets a business run affiliate, influencer and customer referral programmes from one platform. It connects to billing systems so commissions follow subscription events as they happen.

What First Promoter offers

• Billing-linked tracking — follows recurring and one-time charges, upgrades, cancellations and refunds, and adjusts commissions automatically.
• Commission models — percentage, flat, one-time, lifetime recurring and tiered rates, with different rewards for each plan.
• Referral and coupon tracking — personalised links and coupon codes, with sales tracked by code alone if needed.
• Two-sided rewards — both the promoter and the referred customer can receive cash, discounts or credits.
• Payouts — pays many affiliates at once through PayPal, Wise or bank transfer, with tax form support.
• Affiliate dashboards — private pages where affiliates see stats and share links.

Who it works with

SaaS businesses, including AI companies.

Key facts

• Integrations: Stripe, Paddle, Recurly, Chargebee, Braintree and an API
• Customers: more than 3,000 SaaS businesses, according to the site