Crowdvocate

Crowdvocate was a B2B customer marketing and advocacy automation platform. Its website now presents the product as Base AI, a customer engagement platform that keeps programmes for the post-sale journey on one customer record.

What Crowdvocate offers

• Reference management — managing and matching customer references at scale.
• Advocacy programmes — building and running programmes that turn loyal customers into champions.
• Referral automation — setting up automated referral programmes.
• Reviews and social proof — generating reviews and amplifying customer voice.
• Customer insight — capturing voice-of-customer and proof from conversations with AI.
• Lifecycle journeys — onboarding, adoption, retention and expansion signals with suggested next actions.

Who it works with

Marketing and customer success teams at B2B companies. The vendor also hosts a yearly customer-led growth event called Obsession and a community for practitioners.

Key facts

• Current name: Base AI.
• Security: describes enterprise-grade security and compliance.