Refersion

Refersion is affiliate marketing software for online brands. It helps merchants recruit promoters, track the sales those promoters generate, and pay commissions. The site stresses first-party tracking that does not depend on cookies or redirects.

What Refersion offers

• Affiliate tracking — sales attributed to affiliates, influencers and brand ambassadors, including across several domains or stores.
• Commission management — custom commission rules and several payout methods.
• Affiliate discovery — a searchable network of publishers and content creators that brands can approach.
• Integrations — connections to Shopify, WooCommerce, BigCommerce, Stripe and Amazon, plus app links through Zapier, developer APIs and webhooks.
• Reporting — built-in reports across all programmes.

Who it works with

Direct-to-consumer brands and Amazon sellers running influencer, affiliate or word-of-mouth programmes. The company says tracking follows GDPR and CCPA rules.

Key facts

• Tracking method: first-party
• Brands using it: over 60,000, as stated on the older site text
• Shopify: certified features for larger Shopify Plus programmes