Vin MDM

Vin MDM is a product from Vinculum aimed at keeping a company's master data clean and consistent. It sits within a wider suite for brands that sell online and in stores. The related catalogue tool gathers product data from several sources and distributes it to sales channels.

What Vin MDM offers

• Master data control: consistent records kept across the organisation's digital systems.
• Product information management: the sister product Vin PIM centralises product data and publishes it across channels.
• Automation: Vinculum describes AI-assisted processing and multilingual support in this area.
• Suite connections: works alongside order, warehouse and reconciliation modules.

Who it serves

Vinculum serves retail and consumer brands. Its site quotes customers including Bata Group, Nykaa, Swiggy Instamart, Page Industries and Harman.

Key facts

• Vendor: Vinculum
• Related products: Vin PIM, Vin OMS, Vin WMS and Vin Reco