Syndigo

Syndigo is a software and data company that helps brands, retailers and distributors manage and share product content. Its Product Experience Cloud covers product information, master data and content syndication. The company also has a food focus, including nutrition and compliance content.

What Syndigo offers

• PIM and MDM — one validated record for each product, supplier and location, with GDSN support.
• Syndication — sends product data to retailers, marketplaces and AI shopping surfaces, with their requirements built in.
• Enhanced content — rich media, ratings and reviews and in-store solutions.
• Analytics — shows where a product is performing and what to fix first.
• Foodservice — publishing and sharing product information with channel partners.

Who it works with

Manufacturers, brands, retailers and distributors, plus foodservice, healthcare, automotive aftermarket, restaurants, energy and consumer goods.

Key facts

• Reach: the site cites over 3,500 retailers and 18,000 companies
• Partner programme: available