Syndigo

Syndigo supplies software and services that keep product data complete, accurate and flowing to every place where purchase decisions happen, from retailer sites to search engines and AI agents. Its Product Experience Cloud serves both the brands that make products and the retailers that sell them.

What Syndigo offers

• Data management: product information management (PIM), master data management (MDM) and GDSN, giving one validated record per product, supplier and location.
• Syndication: sends product content to more than 3,500 retailers, marketplaces and AI surfaces with each one's requirements built in.
• Content and engagement: enhanced content, rich media, ratings and reviews, and in-store tools.
• Analytics: digital shelf insights and AI readiness checks that show gaps and what to fix first.
• Managed services: content creation, data and syndication work, implementation and consulting.

Clients

Syndigo serves brands, retailers and IT teams. Its network links more than 15,000 brands with over 3,500 retailers, and it says over 18,000 companies use it.

Key facts

• Based in: United States
• Data checks: more than 1M quality checks a day against nearly 4,000 retailer requirements
• Other tools: Vendor Central support, nutrition and wellness data, and an app marketplace