K2 - advertising of online stores

K2 is an advertising agency that helps online shops win more orders through paid product advertising. It was set up as a dependable partner for sellers of goods online, with a particular focus on Ukrainian e-commerce stores. Yuri Pyrch is named as founder and chief executive.

Products and services

• Google Shopping and Performance Max: ads that appear for relevant searches, plus reminders to people who viewed or carted products but did not buy.
• Facebook and Instagram catalogue sales: product ads shown in feeds and stories to audiences most likely to buy.
• Email and SMS marketing: segmented campaigns with tailored content to encourage repeat purchases.
• Training: advice and programmes for shop owners on choosing suitable advertising.

Customers and markets

Online retailers of many kinds. Case studies on the site cover a catering-equipment seller on Bitrix, a children's toy and clothing shop on WooCommerce, a fertiliser producer and a men's clothing store.

Key facts

• Focus: e-commerce advertising, especially in Ukraine
• Founder and CEO: Yuri Pyrch
• Platforms: Google Ads, Facebook, Instagram, Bitrix and WooCommerce stores