Dynata Insight Platform

Dynata Insight Platform is the research and advertising platform from Dynata. It connects survey respondents who have given permission with tools for asking questions, reaching audiences and measuring campaigns.

What Dynata Insight Platform offers

• Insights — surveys put to defined consumer and business-professional audiences, including hard-to-reach groups.
• Activation — research-grade audience data used to target advertising across channels.
• Measurement — studies of how a campaign performed, such as brand lift and purchase intent.
• Dynata+ — a self-serve platform where users define an audience, check feasibility and launch a study.
• Quality scoring — a machine-learning model that checks respondent quality.
• Service levels — a choice between self-serve and assisted working.

Who it works with

Market researchers, brands and agencies in many industries. The company describes global reach with local expertise.

Key facts

• Data type: first-party, permissioned respondent data
• Panel: consumers and business professionals