YouGov

YouGov is a research and data business that collects views from online consumer panels and publishes the findings. Its stored profile describes panels in 42 markets, and its US site shows regular polling alongside brand and market research.

What YouGov offers

• Opinion polling — recurring political and social polls, including ones run with media partners such as The Economist and Yahoo News.
• Market research services — custom studies for companies that want to understand how people see a brand.
• Brand rankings — published tables on topics such as streaming, beverages, hotels and advertisers.
• Connected panel data — a data set linking many variables across years of panel responses.
• AI-assisted research — a product combining simulation with real-world checks, and AI-led interviews for custom clients.

Who it works with

It serves brands, agencies and researchers, and also invites members of the public to join its panel and share their opinions.

Key facts

• Coverage: panels in 42 markets
• Regional site: a US edition with US-focused polling