Dynata

Dynata supplies first-party respondent data that businesses use to run research, target audiences and measure advertising results. Its self-serve product lets researchers scope and launch studies themselves, and the company serves clients around the world from its United States base.

Services

• Dynata+: a self-serve tool where users define an audience, check feasibility and cost in real time, and put a survey into field quickly.
• Dynata+ Brand Lift: measures how adverts affect brand results and purchase intent among chosen audiences.
• Global survey data: research-grade responses from its own panel for studies in many markets.
• Audience activation: turns survey data into targeting for advertising campaigns in one workflow.
• QualityScore: a machine learning model used to check respondent quality.

Who it works with

Market researchers, insights teams, brands and advertisers that need survey data and ad measurement. It also publishes an interview series with insights industry leaders on topics such as AI and cultural nuance.

Key facts

• Based in: United States
• Data type: first-party survey respondents