Scalero

Scalero is a lifecycle marketing studio that helps companies run email and customer-journey programmes. It works across common marketing automation and customer data platforms and can either add capacity to an existing team or build a programme from the start. It also makes its own software for producing email templates.

Services

• Email marketing: content, design and coded emails using HTML, CSS and templating languages.
• Marketing automation: set-up and improvement of automated journeys and segmentation.
• Data engineering: data warehousing, modelling, customer data platform set-up and identity resolution.
• SMS marketing: text-message campaigns alongside email.
• Tiramisu and Cannoli: tools for organising email template projects and for exporting Figma designs to email-ready HTML.

Who it serves

Marketing teams at fast-growing brands. A customer quoted on the site is Vivino, a global business that uses the studio's app and team for campaign work.

Key facts

• Platforms: Customer.io, Braze, Iterable, Klaviyo, Bloomreach and others
• Products: Tiramisu and Cannoli