Pulsate Analyze

Pulsate Analyze is part of the Pulsate platform, which helps community financial institutions talk to account holders through their mobile apps. It combines push messaging with app analytics so a bank can see how members use its digital channels. The company serves credit unions and community banks across the United States.

What Pulsate Analyze offers

• Mobile app analytics — tracks active users and groups them into cohorts.
• Location-based analytics — reports on engagement tied to where members are.
• Customisable dashboards and widgets — lets teams build their own views of engagement.
• Triggered messaging — sends personalised messages and offers set off by behaviour, timing or location.
• Integrations — open APIs connect to core banking, loan origination, CRM and other data sources.

Who it works with

Credit unions and community banks, which use it to onboard new account holders, raise product usage and retain members.

Key facts

• Backer: CMFG, the venture arm of CUNA Mutual Group.
• Integration: a published partnership with Q2's digital banking platform.
• Security: the vendor says its technology meets strict US and EU security rules.