Proximity MX is a presence analytics, customer acquisition and engagement platform. Proximity MX integrates with and leverages WiFi network infrastructure to enable digital customer acquisition at-location. Proximity MX works with multiple location technologies (WiFi, Bluetooth Beacons, GPS) to sense the users device and can work with or without an app installed. Proximity MX can engage the user using SMS, Email or push notification or trigger a notification to the business user.