Proximity MX

Proximity MX is a presence analytics, customer acquisition and engagement platform for businesses with physical premises. It builds on existing WiFi network infrastructure so that venues can attract and recognise customers while they are on site.

What Proximity MX offers

• Presence analytics — detects visitor devices at a location to show who is there.
• Customer acquisition — uses the venue's WiFi to bring in digital sign-ups while people are present.
• Multiple location technologies — works with WiFi, Bluetooth beacons and GPS to sense a device.
• Visitor engagement — contacts people by SMS, email or push notification.
• Business alerts — can instead trigger a notification to a member of staff.

Key facts

• App requirement: works with or without an app installed on the visitor's device
• Location technologies: WiFi, Bluetooth beacons, GPS