Pulsate

Pulsate provides software for sending targeted messages to people through banking and other mobile apps. Its current focus is community banks and credit unions in the United States, where it helps institutions encourage account holders to use more of their products.

Earlier material describes it as a growth toolkit for mobile apps that finds where users drop off and re-engages them with personalised content.

What Pulsate offers

• Push notifications — rich media messages sent to app users.
• Campaign builder — a visual tool for putting campaigns together quickly.
• Real-time segmentation — messages matched to user attributes, behaviour and in-app events.
• Geofencing and beacons — messages triggered by physical location.
• In-app live chat and chatbots — support and automated conversations inside the app.
• Analytics and A/B testing — reports on campaign impact and tests of message variants.

Who it works with

Community financial institutions in the US, which its site says number over 270.

Key facts

• Market: United States community banks and credit unions
• Earlier backers: PayPal and dunnhumby, per older listing text