Switchy

Switchy is a marketing-focused link shortening platform. It lets users shorten and customise links, then track who clicks and show those visitors ads later.

What Switchy offers

• Short links with retargeting pixels — attach advertising pixels to a link so clickers can be targeted in later campaigns.
• Link customisation — branded and tidy links for social media profiles and posts.
• A/B testing — compare different destinations for the same link.
• Real-time analytics — reports on clicks as they happen.
• Privacy compliance — features aimed at GDPR and CCPA requirements.

Who it works with

Companies and marketers who share links in social media, ads and campaigns. The product page says it is already used by more than 8.000 companies.

Key facts

• Product type: marketing URL shortener with a tracking and retargeting focus