About LeadQuizzes

Quizzes work as lead magnets because people answer them willingly, and LeadQuizzes turns that habit into a marketing tool. It is a web-based builder whose quizzes, forms, surveys and calculators gather leads without any programming, and it is used by marketers, small businesses, agencies and educators who want to test students.

Building and publishing

A quiz is made by adjusting one of more than 120 templates written and designed for different purposes, such as lead generation, business assessments, health and fitness, finance and trivia, or Buzzfeed-style personality quizzes. Once finished, it can be embedded in a website, shown as a pop-up, shared through email and social media, or run as a targeted paid advert. The vendor can host the quiz address on its own servers, so no separate landing page is needed.

Scoring and personalization

The platform scores respondents and branches by their answers, producing custom outcomes and result pages based on what was chosen and the total score. The company says this lets a marketer qualify leads before engaging them and learn what an audience wants and how ready it is to buy. It claims quizzes can capture up to five times more leads than static forms, and a prominent marketer is quoted on the site as having raised lead capture by 500 percent.

Connecting to the rest of the stack

Scored leads can be sent to CRM and email tools, and the company says it syncs with more than 100 of them with one click. Analytics track completions, drop-offs and return on investment, and response data can be exported. Comparison pages set it against Typeform, Outgrow and involve-me.

Who uses it

The audiences it describes include early-stage entrepreneurs building a quiz funnel, small online shops that advertise a quiz on social media, and agencies that specialize in quiz-based lead generation for their clients. The company states that it is used by 11,549 businesses worldwide and offers a 14-day free trial.

TrustList summary

LeadQuizzes is a web-based tool for building quizzes, forms, surveys and calculators that collect leads. It is aimed at marketers, small businesses, agencies and educators, and needs no programming knowledge.

Main features

Quiz builder: create quizzes from a set of ready-made templates, with more than 120 available.
Lead capture: embed a quiz on a website, show it as a pop-up, share it by email or social media, or run it as a paid advert.
Scoring and personalised results: branching logic and result pages that depend on a respondent's answers and score.
CRM and tool sync: send scored leads to customer relationship management and email tools, with more than 100 integrations.
Analytics: track completions, drop-offs and responses, and export the data.