LeadGen App

Online forms lose people at every question, and LeadGen App is built around the idea that splitting a form into steps keeps more of them. It is a web application for building forms that capture leads, run surveys and gather data, all without code, and the company says multi-step forms can bring up to five times more responses than a single long form.

Forms that adapt as people answer

The builder lets a marketer turn a set of questions into stages and set conditional logic, so the next question depends on the earlier answer. Qualification forms can separate good leads from poor ones and offer several endings, with scoring rules based on the answers and the visitor. If a visitor leaves before finishing, partial answers are still saved. Forms can be embedded in any page builder with an iframe or an embed code, and there is a showcase of forms drawn from users' own sites.

Measuring and improving

Marketers can run A/B tests on form variants and view a dashboard of lead and visitor analytics, including where people drop off. Geo-fencing is available too, and the company describes the product as ready for GDPR and CCPA. Integrations come in four supported methods, covering hidden fields, capture from a URL, append and post, and secret keys. It also connects to Google Analytics and Google Places for address autocomplete, to automation tools such as Zapier and through webhooks, and enterprise plans add API access.

Lead certificates and extra services

Each submission can generate a lead certificate that links to verification software, which supports businesses that resell data to buyers. LeadProof adds social proof pop-ups to convert more visitors, and a form design service builds custom designs on request.

Templates and use cases

Templates cover lead capture, conditional, contact, application, calculator, qualification, registration and feedback forms. The use cases it highlights include marketing agencies, real estate and letting agents, mortgage and insurance firms, and car detailing shops.

LeadGen App is a web application for building lead capture forms, surveys and data collection forms. Its main approach is splitting questions across several steps, which the company says raises response rates.

Marketing agencies, estate agents, mortgage and insurance firms and even car detailing shops are named among its use cases.

What LeadGen App offers

• Multi-step form builder: forms that break questions into stages, created without code.
• Conditional logic: different paths through a form depending on earlier answers.
• A/B testing and analytics: compare form variants and view lead and visitor insights.
• Partial leads: answers are saved even if a visitor does not finish.
• Lead verification: certificates generated per submission, linked with verification software.
• Form design service: custom form designs made for the customer.
• LeadProof: social proof popups.

Who it works with

Marketing teams and agencies, plus property, mortgage, insurance and local service businesses. Forms embed into any page builder using an iframe or embed code.

Key facts

• Compliance: described as ready for GDPR and CCPA
• Integrations: Google Analytics, Google Places API and automation tools
• API access: available on enterprise plans