LeadGen App

LeadGen App is a web application for building lead capture forms, surveys and data collection forms. Its main approach is splitting questions across several steps, which the company says raises response rates.

Marketing agencies, estate agents, mortgage and insurance firms and even car detailing shops are named among its use cases.

What LeadGen App offers

• Multi-step form builder — forms that break questions into stages, created without code.
• Conditional logic — different paths through a form depending on earlier answers.
• A/B testing and analytics — compare form variants and view lead and visitor insights.
• Partial leads — answers are saved even if a visitor does not finish.
• Lead verification — certificates generated per submission, linked with verification software.
• Form design service — custom form designs made for the customer.
• LeadProof — social proof popups.

Who it works with

Marketing teams and agencies, plus property, mortgage, insurance and local service businesses. Forms embed into any page builder using an iframe or embed code.

Key facts

• Compliance: described as ready for GDPR and CCPA
• Integrations: Google Analytics, Google Places API and automation tools
• API access: available on enterprise plans